Andrei Lucas - Mad
Mad is a tentative to break masculine vulnerability stigma following a personal journey and sharing a personal view on life. Andrei Lucas inspiring lyrics promises to bring such subject into the pop culture that sometimes doesn’t acknowledge those issues.
“Mad” the third single Andrei Lucas releases, is a liberating track that inspires and challenges the audience to live their truth.
The single “MAD”, embodies the message that Andrei Lucas wants to get out there in the pop scene, and that is that one has to leave the past behind, move forward from negative experiences that life can bring, accept self doubt and live to the fullest.
Given the social pressure on young people today which is not helped by social media and peer pressure, the line “This summer I’m going mad”, stands for the idea that it’s time to live your dreams and your truth. As youth depression is stigmatised and looked upon, men’s vulnerabilities are also considered tabu and this song aims to highlight the pressure around it.
“This summer I’m going mad” celebrates life and the meaning of what it is to be a person capable of showing love and relationships in a way that encompasses living today.
It hopes to unite communities throughout the world with the power of self esteem, the song is about a young person who feels isolated for whatever reason, and it’s about accepting unapologetically who you are for what you are, not how it’s portrayed on social media by others.
For this single, the aim was to be not only real in terms of message but also real in terms of instrumentation. I wanted to collaborate with a south American producer such as LuckyBamba to create an organic instrumentation that sounds real. Using real instruments was definitely something I wanted for this song because I needed it to sound raw and to give out raw emotions.
Collaborating with a producer such as LuckyBamba has been very liberating from a creative point of view, and because of his multi-cultural background he was able to have a deep understanding of my message and of the sound we wanted to achieve. Also working with Mikhail Kuschhas been an incredible opportunity because he has such a profound understanding of the music I wrote, and I love his work. I am so grateful that I discovered his music and I am also happy that he was able to get our sound to the level that we wanted. I don't think I could've found a better mix and master professional, hence why we worked remotely him being in South Africa.
As my work is extending, and I am aiming towards writing an album, I want to believe that having a message is as important as having a good sound, and I believe that these days less is more and less synthetic and more authentic is the way to go in music.
Men should be vulnerable if they feel that way, music should be raw if the emotions are raw and this summer I am not holding back